Jon

Cairo

About

What began as an experiment with a Shopify store in my parents' basement has grown into an unshakable obsession. I bring a unique mix: hands on, e-com know-how, engineering and development skills, a deep, under the hood, understanding of the digital marketing ecosystem, merchant insight and, most importantly, a long track record of driving innovation for the fastest growing online retailers in the world.

About

Experience

Elevar • Charleston, SC, USA • 2021—Present

Lead Solutions Engineer

I’m a bridge-builder, connecting with tech giants and crafting innovative solutions that have pushed ad tracking capabilities to the bleeding edge. From coding prototypes to taking the spotlight at conferences, I've helped shape our story behind the scenes and on stage. My work has fuelled Elevar’s rapid growth, culminating in our acquisition in January 2024.

Sales engineering, solutions design, and data architecture for many of Shopify’s largest clients, such as Skims, KHY, Glossier, and VBB.
API integration design and development for Meta, Google, TikTok, Snapchat, Klaviyo, and many other data destinations.
Pioneer product developments that have contributed >25% in increased performance for clients’ ad, email, and analytics channels.
Build tracking integrations for key Shopify features like checkout extensibility, third-party checkouts, post-purchase upsells, and the customer privacy API.
Moonlight as a data analyst; test vendor services, build data pipelines, perform internal data analysis, prototype new features, and craft ROI metrics to prove product value.
Chief Educator; producing podcasts, seminars, and internal ed documentation for staff, agency partners, the sales team and our largest clients.

Miga • Edmonton, AB, Canada • 2016—2021

Founder

After graduating, I learned everything I could about e-commerce. I bootstrapped two Shopify stores that generated millions in revenue. One store became the largest online Minoxidil retailer in Canada and was sold to a pharmaceutical company in 2021; the other sold to a regional sporting goods retailer in 2022. At Miga, I gained firsthand experience with the power of e-commerce, the role of advertising in online business, and the logistical challenges—both digital and physical—faced by online merchants. These lessons continue to inform my ideas and understanding of e-commerce today, and motivate the problems I like to solve.

Shopify store development, inventory procurement, performance marketing, product development, and warehousing—I wore every hat, which gives me unique insight into the online merchant experience.

Brands I've Worked With

Education

Bachelor Of Computing Science • University Of Alberta • 2012—2016

Software Engineering

At the University of Alberta, I deepened my understanding of programming and software development, learning to create the things I dreamed of when I was without dev skills. Most importantly, I learned the near infinite applicability of machines in business through a blend of theory and practical application. My excitement for these applications continues to prevent me from sleeping many nights.

Skills

Sales Eng.

Dev

Data